Who interacts on the Web?: The intersection of users’ personality and social
T. Correa, A. W. Hinsley, and H. G. de Zúñiga (March 2010)
Paper’s reference in the IEEE style?
T. Correa, A. W. Hinsley, and H. G. de Zúñiga, “Who interacts on the Web?: The intersection of users’ personality and social media use,” Computers in Human Behavior, vol. 26, no. 2, pp. 247–253, Mar. 2010.
How did you find the paper?
If applicable, write a list of the search terms you used.
- social media influence
Was the paper peer reviewed? Explain how you found out.
The paper was published in Computers in Human Behavior Volume 26, Issue 2, March 2010, Pages 247–253 and was likely peer reviewed.
Does the author(s) work in a university or a government-funded research institute? If so, which university or research institute? If not, where do they work?
The authors all work at the University of Texas in the school of journalism
What does this tell you about their expertise? Are they an expert in the topic area?
The authors are experienced in researching social media.
What was the paper about?
This paper test investigates whether social media use, as predicted by extroversion, emotional stability and openness to new experiences, differs when adjusted for gender and age.
The paper proposes 3 hypothesis':
- People who are more extroverted will use social media more frequently
- People who are more emotionally stable (lower neuroticism) will use social media less frequently
- People who are more open to new experiences will use social media more frequently
RQ1: Does the relationship between personality predictors and social media use differ by gender?
RQ2: Does the relationship between personality predictors and social media use differ by age?
A user's personality may be a crucial factor for their engagement in social media (participatory media). 90 per cent of users visit social media sites to keep in touch with people they already know, and more than half have two or more profiles online.
In 2005 only 8 per cent of adult internet users has an online profile, today that number is 35 per cent, and 75 per cent of young adults.
The paper used 959 survey responses: 33% female, 67% male, mean age of 46 (range 18-84), 84.4% Caucasian, 5% African American, 4.5% Hispanic, 3% Asian to test the hypotehsis' and the research questions.
Overall the hypothesis' were confirmed and:
- For men extroversion was positively related to social media use but emotional stability was negatively related. The more extroverted and anxious a man, the more likely he is to participate in social media.
- For women, extroversion and openness to experience were positively related to social media use, and emotional stability was unrelated.
- For young adults (18-29) extroversion was the only predictor related to social media use.
- For older adults (30+), extroversion and openness were positively related to social media use, and emotional stability and life satisfaction were negatively related.
Previous studies identified that introverted people were the more likely users of chat rooms due to their anonymity, whereas social media sites typically require a 'real' profile and therefore skew toward more extroverted people.
If applicable, is this paper similar to other papers you have read for this assignment? If so, which papers and why?
If applicable, is this paper different to other papers you have read for this assignment? If so, which papers and why?
This is the first paper read on a study to the relationship to personality profiles, and age and gender, to social media use.
What do these similarities and differences suggest? What are your observations? Do you have any new ideas? Do you have any conclusions?
The paper found that the key driver for social media use was extroversion, and that more emotional stability was negatively related to social media use in males (e.g. the more unstable the user, the more likely they are to use social media). The relationship between emotional stability and the subset of age and gender (e.g. young adult males etc) was not tests.
It would be interesting to obtain a broader and more segmented survey set to determine if factors such as age, income bracket and gender were stronger within those brackets. For example, it is commonly believed that sites like 4chan are frequented by young male adults. Similarly, as a result of the 2016 USA election, are there regional biases in 'middle America' due to religion, income bracket, gender, age etc.
This question is to be answered after your critical analysis is completed. Which sections (if any) of your critical analysis was this paper cited in?