Experimental evidence of massive-scale emotional
contagion through social networks
Adam D. I. Kramer1)Core Data Science Team, Facebook, Inc., Menlo Park, CA 94025, Jamie E. Guillory2)Department of Communication, Cornell University, Ithaca, and Jeffrey T. Hancock3)Departments of Communication and Information Science, Cornell University, Ithaca
Paper’s reference in the IEEE style?
A. D. I. Kramer, J. E. Guillory, and J. T. Hancock, “Experimental evidence of massive-scale emotional contagion through social networks,” Proceedings of the National Academy of Sciences of the United States of America, vol. 111, no. 24, pp. 8788–8790, Jun. 2014.
How did you find the paper?
A Slate article via a Google search.
If applicable, write a list of the search terms you used.
- text analysis what initiates social outrage
Was the paper peer reviewed? Explain how you found out.
Does the author(s) work in a university or a government-funded research institute? If so, which university or research institute? If not, where do they work?
Thye authors work at Facebook in the data science team or at Cornell University in the departments of Communications and/or Information science.
What does this tell you about their expertise? Are they an expert in the topic area?
The authors are experts in the field
What was the paper about?
Facebook manipulated the news-feed of approximately 700,000 users to study the impact of emotional contagion through social networks. Emotional contagion, is where emotions can be transferred to others without their awareness.
The experiments tested whether people who saw less positive/negative messages would post less positive/negative messages themselves.
The result of the experiment was that users posts and post activity was influenced by the negativity or positivity of posts which they saw. While the impact was small, it was conclusive and illustrated that emotional contagion can proliferate through computerized social network without person-to-person interaction.
Additionally, the study concluded that people did not appear to suffer negative emotions as a result of social comparison as a result of seeing more positive posts from friends.
If applicable, is this paper similar to other papers you have read for this assignment? If so, which papers and why?
If applicable, is this paper different to other papers you have read for this assignment? If so, which papers and why?
What do these similarities and differences suggest? What are your observations? Do you have any new ideas? Do you have any conclusions?
This paper illustrates the power of social and mass media in influencing the emotions of people without them being aware of it.
As online interactions continue to grow, there is risk associated with mass emotional engineering should sufficient controls and ethical considerations not be implemented.
This question is to be answered after your critical analysis is completed. Which sections (if any) of your critical analysis was this paper cited in?
References [ + ]
|1.||↑||Core Data Science Team, Facebook, Inc., Menlo Park, CA 94025|
|2.||↑||Department of Communication, Cornell University, Ithaca|
|3.||↑||Departments of Communication and Information Science, Cornell University, Ithaca|